Incentives

Juliana Kagwa stepped into one of Uganda’s toughest CEO roles, tasked with turning ambition into revenue, vision into visitors, and limited resources into global impact, under intense scrutiny and rising expectations.
Juliana Kagwa stepped into one of Uganda’s toughest CEO roles, tasked with turning ambition into revenue, vision into visitors, and limited resources into global impact, under intense scrutiny and rising expectations.

CEOs in the Hot Seat: Juliana Kagwa and the High-Stakes Rebuild of Uganda’s Tourism Brand

When Juliana Kagwa assumed office as Chief Executive Officer of Uganda Tourism Board (UTB) in June 2025, she stepped into one of the most demanding leadership roles, one defined by pressure, numbers,
January 27, 2026
The iconic Kampala Serena Hotel, set for a major conference centre upgrade in 2025, following a strong profits surge by its parent company, TPS Eastern Africa PLC. The refurbishment is part of a group-wide investment to modernise facilities and elevate guest experiences across East Africa.

After a Profits Surge, Serena Hotels’ Parent Group to Upgrade its Kampala Conference Centre and Other Group Hotels

Following a strong rebound in profitability, TPS Eastern Africa PLC (TPSEAP), the parent company of Serena Hotels, has announced a strategic refurbishment programme across its regional portfolio—beginning with a major upgrade of

 

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