history of advertising in Uganda Archives

An Agency Rises or Falls on How It Handles Its Money: Maad MCann Co-Founder Daniel Ligyalingi on Building Agencies That Endure

Muhereza KyamuteteraExecutive Profiles The Big StoryOctober 19, 2025November 21, 2025

Let’s begin with your personal journey. How did you first step into the advertising world, and more specifically, the media buying industry? What inspired or influenced that move—were there particular…

Uganda’s ‘Father’ of Modern Advertising: David Case’s Four-Decade Creative Odyssey

Muhereza KyamuteteraCEO Perspectives The Big StorySeptember 1, 2025September 10, 2025

As founder, partner, and now chairman of multiple agencies within the TBWA\Omnicom Africa network, Case has championed local talent, stood toe-to-toe with multinational giants, and helped establish industry bodies like…