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TodayWednesday, April 29, 2026

Guinness

EABL’s East African footprint: A portfolio spanning Tusker and Guinness in Kenya, Nile and Bell in Uganda, and Serengeti and Konyagi in Tanzania, now offering Asahi immediate scale in a high-growth region, deep route-to-market access, and a platform to expand premium and global brands across East Africa.
EABL’s East African footprint: A portfolio spanning Tusker and Guinness in Kenya, Nile and Bell in Uganda, and Serengeti and Konyagi in Tanzania, now offering Asahi immediate scale in a high-growth region, deep route-to-market access, and a platform to expand premium and global brands across East Africa.

Everything You Need to Know About Diageo’s Sale of its 65% Stake in EABL to Japan’s Asahi Group

East African Breweries Limited (EABL), one of East Africa’s most influential consumer goods companies, is entering a new era. This comes after its majority shareholder, Diageo, agreed to sell its entire 65%
December 18, 2025
Uganda Breweries Limited is included among the assets being sold as part of Diageo’s agreement to divest its majority stake in East African Breweries, transferring control of the regional brewing franchise to Japan’s Asahi Group Holdings.
Uganda Breweries Limited is included among the assets being sold as part of Diageo’s agreement to divest its majority stake in East African Breweries, transferring control of the regional brewing franchise to Japan’s Asahi Group Holdings.

Diageo to Exit East African Breweries as Asahi Takes Control

Global spirits giant Diageo has agreed to sell its majority stake in East African Breweries Limited (EABL) to Japan’s Asahi Group Holdings, marking a significant shift in the ownership of East Africa’s
December 17, 2025
L-R: Uganda Breweries’ Agaba Tumusiime, Reserve Brand Ambassador, Emmy Hashakimana, Marketing and Innovations Director, Elizabeth Mutamuliza Premium Beers Brand Manager, Prudence Vera Mutembei, Guinness Brand Manager, Christine Kyokunda, Brand Manager Scotch & Reserve, Jacqueline Sekyana and Justin Agaba DigiTribe pose for a photo moment after scooping two awards; Marketing Campaign of the Year (Guinness) and the Best Use of Experiential Marketing (Johnnie Walker) at the recently concluded Uganda Marketing Excellence Awards that took place at the Kampala Serena Hotel.

Guinness, Johnnie Walker take top honours at the Uganda Marketing Excellence Awards

Last week was one for the books, as corporates, professionals and marketing practitioners gathered for the second edition of the Uganda Marketing Excellence Awards (UMEAs) at the Kampala Serena Hotel. The black-tie
December 8, 2022
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Right to Left is UBL Marketing Director - Emmy Hashakimana, Singer Azawi, Video Director Sasha Vybz, UBL Head of Beer Robert Nsibirwa, media personality Malaika Nyanzi, Comedian Uncle Mo, and the Guinness Brand Manager Elizabeth Mutamuliza at the Launch on Friday Night. Courtesy photo

BLACK SHINES BRIGHTEST: Guinness Launches Pan African Campaign in Uganda

Following organic sales growth of the Guinness trademark of 32% across the African continent for the year ending June 30, 2021, Guinness has launched a new campaign in Uganda and across key
August 14, 2021
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