FinScope Uganda Survey Archives

Listening Before Launching: How Research and Gen Z Insights are Shaping Letshego Uganda’s Next Chapter

CEO East Africa MagazineBanking & Financial ServicesJanuary 29, 2026January 29, 2026

Most financial products do not fail because they are poorly designed. They fail because they are launched before institutions truly understand the people they are meant to serve. Uganda is young – not just demographically, but economically. 78% of the population is under 35, digitally connected, ambitious, and navigating financial independence earlier than previous generations. This cohort, often labelled Gen Z, is already reshaping how financial services must think, speak, and behave. For Letshego Uganda, the opportunity is not to target Gen Z, but to understand them properly. What does the data say? The FinScope Uganda Survey shows steady growth…

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Equity Bank Unveils Revolutionary Digital Savings Product

Paul MurungiCompany NewsSeptember 18, 2024September 18, 2024

Equity Bank has today unveiled a range of new digital savings products designed to help customers save seamlessly, grow their money and reach their financial goals with greater ease. Accessible through the bank’s Mobile App and online platforms, the offerings include Classic Savings, Call Deposit, Goal Savings and Fixed Deposit Savings, giving both current customers and future clients more convenient ways to manage and save money. The new digital savings products were introduced with a disruptive campaign dubbed ‘Kaboxi,’ which illustrated the traditional ways in which a vast population saves their money in a physical wooden savings box, also…

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