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March 18, 2026
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    Explore Uganda

    On the Edge of a Ugandan Crater: Nyanja View Resort, Fort Portal’s Soulful New Escape Suspended Between Hills, Water and Sky

    Namulwana Hilda VictoriaDestinations & HotelsHospitality & TourismLeisure, Culture & ExperiencesThe Executive TravelerMarch 3, 2026March 3, 2026

    Morning arrives quietly at Lake Mwamba. Mist lifts slowly from the water, birds stitch sound into the stillness, and the surrounding hills hold the silence like a secret. Here, time…

    Four Years Later: Why the Explore Uganda–Pearl of Africa Brand Has Struggled to Carve a Niche

    Brian EmorutHospitality & TourismNews & AnalysisFebruary 24, 2026February 24, 2026

    When Uganda Tourism Board (UTB) launched Explore Uganda – The Pearl of Africa on January 21, 2022, at Kololo Ceremonial Grounds, it marked what was presented as a bold new…

    Uganda pitches heritage experiences at the Outbound Travel Mart (OTM) in Mumbai

    Brian EmorutHospitality & TourismNews & AnalysisFebruary 2, 2026February 2, 2026

    Uganda has embarked on aggressive marketing of Brand Uganda in India to promote tourism and investment. Uganda High Commission in India, in partnership with Uganda Tourism Board (UTB) and Uganda…

    Building Brand Uganda: Inside Francis Nyende’s 100-Day Journey at the Tourism Board

    Brian EmorutBusiness & MarketsCEO PerspectivesHospitality & TourismOctober 17, 2025October 17, 2025

    In his first 100 days at the helm of marketing the Uganda Tourism Board, Francis Nyende has injected new energy, strategy, and partnerships into the “Explore Uganda” brand. With landmark…

    Uganda’s Tourism Paradox: Ambitious Dreams, Unrated Hotels, and a Regulator Without Teeth

    CEO East Africa MagazineHospitality & TourismNews & AnalysisPolitics & GovermentOctober 17, 2025October 18, 2025

    Uganda wants to double its tourism revenues, raise annual visitor arrivals to 1.9 million by 2026, and grow the sector’s contribution to GDP to 10% by 2040. But beneath these…

    EXPLORE UGANDA AND UNWIND IN PARADISE: Inside Tabebuia Spa & Safari Resort

    Muhereza KyamuteteraThe Big StoryThe Executive TravelerApril 5, 2025April 5, 2025

    If you’re looking for a destination to add to your travel bucket list this year, consider the Tabebuia Spa & Safari Resort. Nestled in the lush heart of Uganda, this…

    President Museveni appoints Dr. Lilly Ajarova as Senior Presidential Advisor on Tourism

    Paul MurungiBusiness & MarketsDestinations & HotelsEast AfricaHospitality & TourismNews & AnalysisPolitics & GovermentThe Big StoryThe Executive TravelerWomen In LeadershipFebruary 7, 2025February 8, 2025
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    UTB, Emirates Airlines Host Delegates for Trade FAM Trip

    Trevor LutaloPolitics & GovermentThe Executive TravelerJanuary 23, 2025March 15, 2025

    The Uganda Tourism Board (UTB) working  with Emirates Airlines and the Uganda Embassy in Abu Dhabi, has kicked off a Familiarization (FAM) trip aimed at enhancing the visibility of Uganda…

    LUXURY MEETS NATURE: Billionaire Sudhir Ruparelia’s 24-acre Lake Victoria Paradise Island Resort  to open this year 

    Muhereza KyamuteteraThe Executive TravelerJanuary 9, 2025January 9, 2025

    The long-awaited opening of Paradise Island Resort promises to redefine luxury and nature-inspired getaways. Nestled on a pristine 19-acre island in the heart of Lake Victoria, this extraordinary retreat is…

    PARADOX OF PLENTY: Uganda’s Tourism Mathematics Does Not Add Up

    Muhereza KyamuteteraBusiness & MarketsThe Big StoryDecember 28, 2024December 28, 2024

    This festive season, I had time to reflect deeply on how insanely gifted Uganda, the Pearl of Africa, is by nature and how we, as a country, have failed to…

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