Equity rebranding

Equity Group Holdings has launched a new brand identity. The Group has unveiled a new unified brand identity, signalling its next frontier in delivering a seamless customer experience across markets and across demographic segments.   Speaking when unveiling the new identity in Nairobi, Equity Group Managing Director and CEO Dr James Mwangi said, “The new identity matches the new realities, business model, customer segments and preferences, and the evolving digital space. It has preserved the essence of the Group’s brand retaining the best heritage from the past, while introducing the best of the future”. Equity maintains that the fresh identity…