Entrepreneurship in PR

Uganda’s PR and marketing communications industry has grown into a vibrant, opportunity-rich sector, attracting creative thinkers, digital natives, and ambitious entrepreneurs alike. From public relations consultancies and media agencies to content creators and experiential marketing firms, this industry has become a fertile ground for modern entrepreneurship. But behind the polished campaigns and trendy social media posts lies a reality that many agency owners and freelancers quietly navigate—challenges around financing, client behavior, and business sustainability. The industry operates within a mixed media landscape. Traditional platforms like radio and television remain influential, especially outside Kampala, where radio continues to be the most…