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Uganda Breweries Limited (UBL) has confirmed the appointment of Elizabeth Mutamuliza as the Marketing Manager—Beer, a role in which she will oversee the strategic growth and execution of UBL’s entire…
In the spirit of reimagination, Guinness Smooth has applied more vibrancy and expression to its pack and brand world. The beer that is celebrated for its irresistibly smooth taste has…
It takes the tiniest of ideas to flicker outstanding workmanship in the creative industry. However, the ideas and the people behind the vibrant theories need guidance and nurturing,” – reads a statement by the Innovation Village, a space created for creatives in Gulu City to flourish. This statement precisely describes the work that Guinness is doing to not only foster innovation but to also emphasise collaboration whilst shining a light on Uganda’s most passionate creatives. This comes on a backdrop of an industry that has for so long struggled to gain recognition in society and with little or no knowledge…
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Last week was one for the books, as corporates, professionals and marketing practitioners gathered for the second edition of the Uganda Marketing Excellence Awards (UMEAs) at the Kampala Serena Hotel. The black-tie event saw several organisations and individuals in the marketing profession receive awards for their excellent marketing ideas, campaigns and outstanding execution. Uganda Breweries Limited brands Guinness and Johnnie Walker emerged top winners of the evening for their disruptive campaigns. Guinness emerged overall winner, as their Black Shines Brightest campaign was named the Marketing Campaign of the year, while The Walkers campaign by Johnnie Walker, won the Best Use…
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Following organic sales growth of the Guinness trademark of 32% across the African continent for the year ending June 30, 2021, Guinness has launched a new campaign in Uganda and across key markets in Africa dubbed ‘Black Shines Brightest’. The campaign is a Pan African movement celebrating the iconic black liquid enjoyed all over the continent for over a century. This exciting new campaign is inspired by the bold and unique black beer of Guinness stout and brings together passionate and creative individuals to celebrate the spirit of Guinness and its home across African markets. Energetic and empowering, the campaign…
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Tusker Malt Lager has unveiled a new look with a refreshed label to stamp its position as Africa’s leading premium beer. While the look has been refreshed, the liquid remains the same unmistakably rich premium taste of Tusker Malt Lager. “The new look re-echo’s TML’s position as the finest beer on the market. Expect the same premium quality of our lager that is slow brewed to give fuller flavour to our consumers,” says Elizabeth Mutamuliza, the Premium Beers Brand Manager at UBL. The new sleeve is premium, with a richer shade of green and Tusker’s symbolic elephant standing out in…
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Last weekend, Uganda Breweries Limited (UBL) illuminated their head offices at Port Bell, Luzira, green, in commemoration of St Patrick’s Day. This year, the Irish holiday celebrated across the world with fanfare, parades and Guinness, their biggest beer export, may not be as action packed as previous years due to the Coronavirus pandemic restrictions and Standard Operating Procedure (SOPs) set by the government to curb its spread. In the interests of keeping the public safe, the Luzira based brewery recognized the holiday by illuminating their main building, The Bell House in green lights ahead of the actual St Patrick’s Day…
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