Digital shift

By Michael Jjingo Are our businesses digitally resilient? Well, Covid-19’s impact has tested the businesses’ digital readiness, especially those that had been slowly scaling up for years prior to the pandemic, and their readiness has significantly limited the negative effects. Digital resilience starts with scoping digital challenges and the level of digitization, plus the remedy. True, there has been a shift in the consumer behavior from bricks and mortar to clicking! A digital presence for a business acts as a powerful marketing and growth tool. A strong digital engagement for any growing business is no longer an option but a…