Crest Foam Limited Archives – CEO East Africa

SUCCESSION IN FAMILY-OWNED BUSINESS: How Joseline Kateeba staged a friendly boardroom ‘coup’ against her mother at Crest Foam; and the beautiful unfolding story

David KangyeBillionaires Business & Markets Executive Profiles The Big Story Women In LeadershipJune 30, 2022July 1, 2023

(This story is an adaptation from a conversation Petua Kateeba and Joseline Kateeba had with Akaego Okoye, for her African Business Stories Podcast) At least 70% of all small businesses that start in Uganda are said to fail in the next 3 to 5 years. There is therefore no prize for guessing that there are not many businesses or playbooks to read from when it comes to managing intergenerational succession in family-owned businesses. As such for Petua Kateeba, the matriarchal head of Crest Foam Limited, a family-owned manufacturer of mattresses in Uganda, there was no rule book to read from…

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100 WOMEN FIXING UGANDA: Crest Foam managing director Joseline Kateeba ensures quality foam products

CEO ReporterWomen In LeadershipJune 14, 2021June 14, 2021

Joseline Kateeba is the Managing Director at Crest Foam Limited (Uganda), a leading manufacturer and distributor of flexible foam in East Africa which is based in Kampala, Uganda. She has held the position for 6 years now having taken over the position in 2015. She was Director from 2014 to 2015 Prior to that, she was at Cummins Inc for three years first as Director of Strategy and Business Development Leader for Africa from 2011 to 2012, then as Director for Special Projects from 2013 to 2014. Cummins is a 101-year-old American multinational corporation that designs, manufactures, and distributes engines,…

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