Brilliant Marketplace Execution: How I&M Bank Uganda Turned Marketing Into a Strategic Growth Engine Muhereza KyamuteteraThe Big StoryAugust 7, 2025August 7, 2025 I&M Bank, on July 29th 2025, launched its Tukikube ne I&M Bank campaign—a bold, culture-rooted brand movement aimed at energising its relationship with Ugandan consumers, particularly the dynamic SME sector. …
