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Standard Bank has emerged as the most valuable banking brand on the African continent for 2022 in Brand Finance’s annual ranking of the world’s Top 500 Banking Brands, after increasing its brand value by 26% to USD1.583 billion. This significant increase in brand value has seen Africa’s largest financial services organisation by assets jump 17 places to rank 145th globally. For a third consecutive year, Standard Bank has also increased its reputation score above the South African banking sector average, according to Brand Finance’s Global Brand Equity Monitor. Every year, Brand Finance puts 5000 of the biggest brands to the…
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MTN Group has been named most valuable African brand in the Brand Finance Africa 150 2020 rankings, ascribing a brand value of US$3.3 billion to MTN Brand value is the net economic that a brand owner would achieve by licensing the brand in the open market. In its survey, Brand Africa said: “Over the last year, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth.” The survey assessed the impact of Covid-19 on the enterprise value of all brands in its survey, compared to their value of January 2020. It categorized the telecoms sector as ‘limited impact’,…
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