They say actions speak louder than words, and with Paloma Lengema at the helm, BIC’s impact is clear, sharp, bold, and lasting like the iconic Cristal pen. Rising through BIC’s global ranks—from early roles across Europe, the Middle East, North America, and West and Central Africa to now serving as General Manager for East Africa—she brings a grounded, hands-on understanding of consumer markets and brand growth. Today, she leads BIC’s operations in the region across Stationery, Lighters, and Shavers, with a focus on expanding the company’s footprint, strengthening innovation, and building sustainable, community-focused initiatives. As BIC marks 75 years, Lengema…
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