The Common Market for Eastern and Southern Africa (COMESA) Competition Commission has imposed a fine of USD 750,000 on global alcoholic beverages manufacturer Diageo Plc, the majority shareholder in East African Breweries Limited (EABL), for engaging in anti-competitive business practices across Uganda, Eswatini and Zambia. The ruling, contained in a 13-page decision issued on September 21, 2025, concluded that Diageo’s actions violated regional competition laws by restricting trade and distorting market dynamics within the COMESA region. The Commission’s decision follows a multi-year investigation into the company’s distribution and production agreements with local partners, which were found to contain clauses that…
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