AI in advertising Uganda Archives

Q&A𑗅Peter Magona: The Pharmacist-Turned-Strategist Dispensing Kick-ass Campaigns

Muhereza KyamuteteraCEO Perspectives Executive Profiles The Big StorySeptember 6, 2025September 10, 2025

Let’s start with your personal journey. Before we dive into your leadership in the advertising world, help us understand the man behind the title. What’s your background, and how did you end up in this industry? Was advertising always part of the plan, or did you stumble into it by chance—like many of us often do? I literally stumbled into advertising. Let me just backtrack a bit. I was studying pharmacy at university, and one thing I knew—just after a semester in—was that I’d struggle to find motivation or stimulation to be a full-time pharmacist. Pharmacy felt very prescriptive and…

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Uganda’s ‘Father’ of Modern Advertising: David Case’s Four-Decade Creative Odyssey

Muhereza KyamuteteraCEO Perspectives The Big StorySeptember 1, 2025September 10, 2025

As founder, partner, and now chairman of multiple agencies within the TBWA\Omnicom Africa network, Case has championed local talent, stood toe-to-toe with multinational giants, and helped establish industry bodies like the Uganda Advertising Association. In this conversation with Muhereza Kyamutetera, he reflects on defining campaigns, the importance of mentorship, the pressures of leadership, and his vision for positioning Uganda as a continental hub for world-class creative work. What was the Ugandan advertising scene like when you first got involved? Back in 1988, I had the fantastic opportunity to intern at MCL McCann, where I had the privilege of working alongside…

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