Agency business strategy

In this exclusive Q&A, WPP Scangroup’s Interim CEO Miriam Kaggwa outlines her wartime leadership strategy to drive profitable growth, retain top talent, and rebuild client trust after major account losses. She unpacks trends in Africa’s advertising industry—from digital disruption to Gen Z dynamics—while affirming WPP’s institutional strength and agency value in an evolving communications landscape.
Miriam Kaggwa, Interim CEO of WPP Scangroup, steps into the spotlight with calm resolve and a clear game plan—ready to lead the agency into its next chapter of profitable growth.

EXCLUSIVE Q&A: WPP Scangroup’s Wartime General, Miriam Kaggwa, on Her Game Plan to Return to Profitable Growth in a Fast and Furious Industry

Describing herself as a “wartime General”, Ugandan-born Kaggwa brings to the role a deep rooting in agency operations and finance having spent over two decades within global agency networks like McCann Worldgroup,

 

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