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March 18, 2026
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    advertising trends Africa

    Ogilvy Africa, Ogilvy Africa Network, Vikas Mehta, Scanad Uganda, advertising trends Africa, marketing in Sub-Saharan Africa, cultural change in advertising, technology in marketing, AI in advertising, martech Africa, WPP Open, African advertising agencies, brand communication Africa, marketing technology Uganda, creative agencies Uganda, digital marketing Africa, consumer engagement Africa, advertising innovation Africa, advertising sector trends, agile marketing Africa

    Q&A: Vikas Mehta on Agility, Innovation, and Reinventing Ogilvy Africa for Advertising’s Next Wave in Sub-Saharan Africa

    Muhereza Kyamutetera and CEO East Africa MagazineCEO PerspectivesThe Big StoryAugust 11, 2025August 11, 2025

    We sat down with Vikas Mehta, Regional CEO of Ogilvy Africa, which covers Sub-Saharan Africa and includes Scanad Uganda, to share his perspective on the sector and the trends redefining…

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