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TodayThursday, May 07, 2026

Adapt-TBWA

Uganda’s advertising industry has been shaped by resilient leaders who understand both the brilliance and the burden of creative work. David Galukande built an agency culture so intense it felt like a movement, while Josephine Muvumba powered through long, thrilling yet exhausting early years that blurred passion and pressure. John Chihi continues to navigate the financial strain that quietly wears teams down, and Seanice Kacungira leads in a digital era where constant iteration leaves little room to breathe. Together, their stories reveal an industry fuelled by ambition but shadowed by stress and burnout—demanding systems that protect the people behind the ideas.
Uganda’s advertising industry has been shaped by resilient leaders who understand both the brilliance and the burden of creative work. David Galukande built an agency culture so intense it felt like a movement, while Josephine Muvumba powered through long, thrilling yet exhausting early years that blurred passion and pressure. John Chihi continues to navigate the financial strain that quietly wears teams down, and Seanice Kacungira leads in a digital era where constant iteration leaves little room to breathe. Together, their stories reveal an industry fuelled by ambition but shadowed by stress and burnout—demanding systems that protect the people behind the ideas.

Brilliance at a Bad Price: Burnout, Stress and Survival in Uganda’s Advertising Industry, Where Working Long Hours is a Norm

If the first part of this series was about how the madmen stumbled into the machine, and the second about how the money broke it, this part is about what the machine
December 12, 2025
Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.
Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.

An AD Agency Industry in Pain: Broken Retainers, Shrinking Budgets and the Fight for Value vs Ethics

If part one of MadMen, Dreamers and Deal-Makers was about how Uganda’s advertising giants stumbled into the industry, this part, which is precisely part two, reminds you of what happened after they
December 11, 2025

 

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