MTN Group has been named most valuable African brand in the Brand Finance Africa 150 2020 rankings, ascribing a brand value of US$3.3 billion to MTN
Brand value is the net economic that a brand owner would achieve by licensing the brand in the open market.
In its survey, Brand Africa said: “Over the last year, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth.”
The survey assessed the impact of Covid-19 on the enterprise value of all brands in its survey, compared to their value of January 2020. It categorized the telecoms sector as ‘limited impact’, which it said meant “minimal brand value loss or potential brand value growth.” This was due to the increasingly important role that mobile operators have played in keeping people connected in the times of the pandemic.
In July, Brand Finance named MTN Group the most valuable South African brand, a result of the Group’s focus on improving the customer experience for subscribers, as well as uniting 19,000 employees around a shared belief, which is that everyone deserves the benefits of a modern connected life.
MTN Uganda CEO Wim Vanhelleputte, commenting on the achievement said: “MTN has invested heavily in Africa to ensure that we deliver a bold new digital world for the continent. This award is a vote of confidence in our mission. We thank all MTN subscribers for trusting us as their preferred communications partner and maintain our promise to continue investing in ensuring that we deliver world class services.”
