Solid profits, impressive subscriber growth: MTN Group named most valuable African brand at US$3.3 billion worth

MTN Group has been named most valuable African brand in the Brand Finance Africa 150 2020 rankings, ascribing a brand value of US$3.3 billion to MTN Brand value is the net economic that a brand owner would achieve by licensing the brand in the open market. In its survey, Brand Africa said: “Over the last year, Africa’s largest mobile operator has celebrated solid profits and impressive subscriber growth.” The survey assessed the impact of Covid-19 on the enterprise value of all brands in its survey, compared to their value of January 2020. It categorized the telecoms sector as ‘limited impact’,…