By Our Reporter
Samsung Electronics East Africa has reiterated its commitment to small and medium size enterprises and corporate businesses with its foray into the A3 multifunction printer segment in East Africa. Designed specifically to meet the needs of enterprise and Small to Medium Businesses, the MultiXpress series comes fully loaded with features such as ergonomic design, compact size, advanced controls, high reliability, duplex printing and ease of operation. With this new series, the company is confident about strengthening its position in these sectors and has developed an aggressive go-to-market strategy for tapping the market across top cities in the country. With the entry into the A3 printer segment, Samsung enterprise business aims to contribute to 10% of Samsung East Africa total turnover over the next few years
In a press release seen by this magazine, Jung Hyun Park, President Samsung East Africa said, “As organizations rapidly expand their businesses, we want to empower them with innovative technology that helps them to evolve and grow their business with a competitive edge. We today offer a suite of innovative, high-quality and reliable smart enterprise devices and solutions that address all business needs across education, healthcare, hospitality, retail and financial sectors. Our entry into the A3 printer segment of the market is a confirmation of our commitment to offering new dimensions in printing solutions to both enterprise and SMBs.
