Rhona Namanya, with effect from July 2022, has started a new position as Head of Beer-Marketing at the Dar es Salaam based Serengeti Breweries Limited in Tanzania.
“Iam celebrating new beginnings today, with this exciting news. I start a new role at Serengeti Breweries Limited as the Head of Beer, Marketing,” Rhona announced excitedly on her LinkedIn page this morning.
Rhona is a highly gifted marketer with a flair for transforming brands as a result of her passion, deep understanding of the consumer and her outstanding execution. She has developed a strong reputation for creating strategies that forge strong emotional connections and consumer loyalty by pioneering successful strategic marketing activities across East Africa.
Serengeti Breweries Limited is Tanzania’s leading brewer and spirits company it is home to the Serengeti Beer family.
“I am very excited about this new chapter & especially looking forward to working on some of SBL’s iconic brands with an equally great team,” she noted.
Since October 2020 to June 2022, Namanya has been based in Kampala at Portbell, the home of Uganda Breweries Limited for close to two years as Head of Spirits (Marketing). Prior to which she was in a foreign land in Nairobi, Kenya from July 2019 until October 2020 at Kenya Breweries Limited as a Senior Innovations Manager (Marketing).
“I have had the pleasure of working on some of the most iconic Uganda Breweries Limited, KBL & Diageo spirits brands over the past 8+ years. I am a master in the game of selling spirits. So this move to the beer category in such a competitive market is a very inviting challenge,” revealed Rhona in her announcement on LinkedIn on Wednesday 6th July, 2022.
“So much gratitude to the team that made my previous role as Head of spirits marketing at UBL such fun,” Rhona added with sincerity.
Pearl Bank Celebrates Customers in Festive Campaign Dubbed Pearl SantaSerengeti Breweries Limited (SBL) is a leading beer and spirits company in Tanzania.
It has, over two decades, built a reputation for quality and grown to play a major role as an investor, local manufacturer and employer.
From owning a single small brewery based in Arusha, SBL now operates three breweries located in Moshi, Mwanza and Dar es Salaam, employing over 800 staff – both directly and indirectly.
The company was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002. SBL’s headquarters are in Dar Es Salaam, Tanzania. Serengeti is part of East African Breweries Limited.
Rhona’s natural commercial aptitude, with a clear strength in sales and marketing was identified early on in her career at NTV Uganda where she started out in September 2006 as a Customer Relationship Manager (Corporates). Her record of excellence has been consistent across her different roles with a memorable highlight being her key role in the design and roll out of world class campaigns dominating sports events and effectively creating loyalty for the MTN Brand. Her brilliance in Marketing has made a mark in the brewing world with the transformation and growth of the Uganda Waraji brand and other multiple outstanding product launches in the region.
Rhona has garnered multiple awards for her work including outstanding product launch spot awards, MD Awards and Marketing Excellence Awards. She holds a Bachelor of Arts in Environmental Management from Makerere University. She has also undertaken professional training in Brand Building, Customer Marketing, Project Management and Strategic Marketing among other certifications.
