Resilience Amid Volatility: PwC 2025 Survey Reveals East African CEOs’ Optimism in a Shifting Landscape Amid economic uncertainty and rapid disruption, East African CEOs are showing bold optimism. PwC’s latest survey highlights how leaders are leveraging resilience, embracing innovation, and preparing their organisations to thrive in a volatile and fast-changing business environment.

East African CEOs are charging into 2025 with a sharpened strategic lens—facing volatility with resilience, embracing transformation with intention, and leveraging technology with purpose. PwC’s 28th Annual Global CEO Survey – East Africa Perspective reveals a region where business leaders are not only optimistic about the future but are already well into a reinvention journey. “Reinvention as a strategic imperative remains the main theme of this year’s report, as East African CEOs remain focused on innovation and adapting to evolving market conditions,” says Peter Ngahu, Regional Senior Partner, Eastern Africa. This East Africa edition of PwC’s 28th Annual Global CEO…