RAY OF HOPE: Tourism sector on the mend as bookings triple in first quarter of 2021 Government, working with the private sector and development partners, undertakes initiatives to revive the COVID-hit sector
LEFT-RIGHT: UTB Chief Executive Officer, Lilly Ajarova; Joshua Cheptegei, the new Destination Uganda Brand Ambassador; Minister of Tourism, Wildlife and Antiquities, Rtd. Col. Tom Butime and UTB Board Member, Eddy Kirya during the unveiling of Cheptegei as the new Destination Uganda Brand Ambassador. Government is undertaking several initiatives to revive the sector. Courtesy photo
Before the emergence of COVID-19, tourism was the leading foreign exchange earner for Uganda, generating US$1.6 Billion in annual foreign exchange earnings, creating 536,600 direct jobs, and bringing in 1,542,620 foreign visitors as of 2019.
According to a study conducted by the Tourism Ministry, the sector was significantly impacted by the COVID-19 pandemic.
"Annual foreign exchange earning
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