Q&A: Would you pay USD5,000 to have a rhino named after you? Rajiv Ruparelia talks about the Ruparelia Group’s latest efforts to conserve rhinos and why they named a newly-born rhino, Rae Ruparelia The Ruparelia Foundation, the charity arm of the Ruparelia Group- Uganda's largest business conglomerate, is not new to wildlife conservation efforts, especially rhinos. In 2000 the Group parted with thousands of dollars to meet the cost of translocating Kabira- one of two rhinos imported into Uganda from Solio Ranch in Kenya to the Uganda Wildlife Education Centre. These were the first rhinos to set foot in Uganda since the rare animals- were declared extinct in Uganda in 1983. Since then, the Group has actively supported wildlife conservation efforts of especially endangered species, such as the chimpanzees. Dr. Sudhir Ruparelia the Chairman and founder of the Group, and the Foundation is an avid animal lover. He is a guardian of an adopted Chimpanzee at the Ngamba Island Chimpanzee Sanctuary run by the Chimpanzee Sanctuary & Wildlife Conservation Trust (Chimpanzee Trust). The chimp, Ruparelia is also named after him. The Foundation, recently donated UGX10,000,000 to the Trust, as an emergency fund to feed the chimps that were running out of food due to the dwindling visitor traffic and revenue at the island, that is home to 49 orphaned chimps. Just this month, the Group again parted with USD5,000 (UGX18.3 million) for naming rights of a new born rhino at the Ziwa Rhino Sanctuary- the 33rd rhino at the sanctuary. The baby rhino has been named Rae Ruparelia and is the second animal to be adopted by the family after Ruparelia the Chimp. In this interview, Rajiv Ruparelia one of the trustees of the Foundation, talks about the Group's interest in wildlife conservation and why it is essential for the tourism sector.