Most family-run businesses in East Africa have not prioritized research in order to assist them in recovering from the economic challenges brought about by the Covid-19, a recent survey by PricewaterhouseCoopers (PwC) has revealed. The survey indicates that just 12% of the region’s sampled family-owned firms have prioritized investment in innovation or research. The study, which sampled 95 family-run firms, was done between October 2022 and January 2023 covers Uganda, Kenya, Tanzania, Rwanda and Ethiopia. Apart from inadequate innovation and research, the survey indicates that family-owned firms are not fully embracing the ongoing trend of corporate digitalization in the area,…
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