PROFILE: From digital marketing to radio presenting, Danze Edwin shares his career journey and tips on merging new media data to drive conversation on radio

According to the Uganda Communications Commission, there are over 21.9 million Internet subscribers in Uganda as compared to the over 300 registered radio stations across the country. While radio remains the most affordable media platform with the widest reach across the country, internet penetration stood at 26.2% in January 2021 alone, posing serious challenge not just for radio but all traditio