By Our Reporter
Crown Beverages Limited on Tuesday unveiled a new single-serve bottle for its flagship brand, Pepsi.
A visual expression of Pepsi’s Excitement of Now positioning, the bottle is rolling out countrywide, starting immediately in 330ml and later 500ml packaging, with full conversion taking a few weeks.
Mr Jeff Ssekandi the Crown Beverages Customer Marketing Manager said the new bottle is part of the company’s ongoing update of marketing and packaging materials for the sodas.
“This new Pepsi bottle is the next milestone in Pepsi’s Live For Now marketing campaign. Our single serve bottles are the most visible and tangible connection point we have with our consumers, and we love how the new bottles express our brands attributes,” he said.
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The new Pepsi bottles’ contoured bottom half, bold swirl and elevated profile reflect the brand’s attributes and youthful spirit, capturing the excitement of now for Pepsi consumers. The etched, grip-able bottom allows consumers to have a more stimulating, tactile interaction with the bottle itself.
The bottles will go for a new retail price of Ushs 1,200 (330ml) and Ushs 1,700 (500ml) in all shops and supermarkets countrywide.
“Innovation is key to ensuring the business grows, is relevant, stays healthy and remains competitive. Pepsi around the world is known and respected for global innovative and ground breaking ideas and we will continue to make significant investment in innovations. Innovations will always be in the areas of pack sizes that relate with today’s changing trends. The unveiling of the new look is in line with the brand’s strategy to innovate ahead of today’s consumers,
