By Our Reporter
Pepsi, the flagship brand of soft drinks giant- Crown Beverages Limited (CBL), has announced Ushs 100 million sponsorship of the second round of the National Beach Soccer League for the third year running. The sponsorship will cater for players’ refreshments, publicity, transport and prize money among other logistics.
The Pepsi National Beach Soccer league, organized by the Uganda Beach Soccer Association (UBSA), will kick off on 31st January 2016 at Lido Beach and will conclude on 29th May 2016 with a ceremony to recognize the overall winners.
“We value our partnership with the Uganda Beach Soccer Association and we believe beach soccer will continue to provide the Brand Pepsi a unique opportunity to engage with our target consumers. Beach soccer has become one of the most competitive sports in Uganda to-date and as Pepsi we will continue to support the development of the sport because we see it has a great potential of turning into the one most loved sports in this country,
