The green flame of Old Mutual is set to burn bright in Uganda. After nearly a decade of operating under the green and red hybrid identity of UAP Old Mutual, the financial giant has now officially rebranded to Old Mutual Uganda, unifying its identity with the rest of the group’s East African operations — Kenya and Rwanda — which completed their transitions earlier. But as the brand sheds its dual heritage, the move comes at a pivotal moment — one defined by both renewed ambition and intensifying competition in Uganda’s insurance and investment landscape. A Strategic Evolution, Not Just a…
Old Mutual Uganda Aligns with Pan-African Identity Amid Shifting Market Realities as Rivals Close In Old Mutual may have traded the UAP red for the calm of Old Mutual green, but the heat hasn’t faded. The rebrand comes at a defining crossroads — amid fierce competition, slowing growth, and a reshaped insurance hierarchy where SanlamAllianz, Prudential, and ICEA Lion are fast closing in. Yet in fund management and pensions, the green flame still burns brightest, as Old Mutual leans on its scale, innovation, and regional muscle to defend its legacy in a market transforming at unprecedented speed.

Left to right: A photo collage of Old Mutual Executives — Arthur Oginga, CEO of Old Mutual East Africa; Patrick Kimathi, Managing Director of UAP Old Mutual Life Assurance; Stephen Chikovore, Managing Director of Old Mutual Insurance; and Zac Kisesi, Managing Director of Old Mutual Investment Group. Together, they represent the leadership driving Old Mutual Uganda’s strategic evolution — aligning the brand with its Pan-African identity while navigating a fast-changing financial landscape where scale, innovation, and agility will define the next era of competition.



