While quite a number of companies have had a tough 2013 falling short of their business projections and failing to realize any tangible profit, at MultiChoice Africa the year 2013 has been a great one.
During the year, the company saw a number of new channels launched on both its broadcasting platforms, great consumer campaigns and the introduction of innovative new technology aimed at enhancing the overall television experience especially in Uganda when the Digital migration from analogue to Digital transmission that was due for December 2012 was extended up till December 2015.
DStv subscribers got a lot more choice with the introduction of a variety of new channels across a range of genres. Over the last 12 months MultiChoice launched a total of 13 channels on DStv and one of the channels that took audiences by storm is Africa’s first dedicated telenovela channel, Telemundo, whose content has proven to be a very big hit with DStv subscribers right across the continent.
GOtv which marked its second successful year on the market, and has managed to consolidate its position as Uganda’s leading DTT Pay-tv brand, providing families with a selection of channels from sports, drama, movies, news, documentaries, kiddies shows and music at a price everyone can afford, crowned the year by having a presence in all the five regions of Uganda namely, Central, Western, Eastern, Northern and Southern.
Commenting on the success, MultiChoice Uganda General Manager, Charles Hamya during the end of year media party said, “we expanded our GOtv signal footprint significantly to cover all the five regions of the country, Ugandans can now enjoy GOtv services in Lira, Gulu, Mbarara, Fort Portal, Masaka, Mbale and Iganga as well as our earlier sites in Kampala and Entebbe,
