By Our Reporter
Barely 21 years since it was formed, MTN has joined an elite group of household brands such as Apple and Coca Cola after being voted the Brand of the Year in the telecommunications category at the World Branding Awards in London, United Kingdom.
MTN was one of over 2,500 brands nominated from 35 countries to be eligible for this much-sought after accolade. Only 119 brands were selected as the winners in their respective categories. MTN emerged as the only brand in the telecommunications sector that qualified to receive this award.
Winners of the World Branding Awards are judged on three variables, namely brand valuation, consumer market research and public online voting.
“This prestigious accolade is testament to the work that has been done by our colleagues, employees and partners in building our brand,
