Beyond the excitement and emotions associated with sports, money is the name of the game. Its returns are so rewarding and its potential to manufacture overnight dollar millionaires is sometimes unbelievable. It is a highly lucrative industry, employing from elite business and commercial executives to players, dietitians, medical professionals, analysts, and agents, among others. Across the globe, especially in Europe, for example football is a top earner for that has made overnight billionaires. For instance, in the 2022/23 season, the top five football leagues in Europe collectively generated $ 20.93 billion in revenue – a staggering figure – which…
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