Miriam Kaggwa 3 copy

In this exclusive Q&A, WPP Scangroup’s Interim CEO Miriam Kaggwa outlines her wartime leadership strategy to drive profitable growth, retain top talent, and rebuild client trust after major account losses. She unpacks trends in Africa’s advertising industry—from digital disruption to Gen Z dynamics—while affirming WPP’s institutional strength and agency value in an evolving communications landscape.

WPP Scangroup, Miriam Kaggwa, Advertising industry Africa, Marketing and communications leadership, Interim CEO WPP Scangroup, East Africa advertising, Advertising Leadership Africa, WPP Africa, Agency business strategy, Integrated marketing services Africa, Digital marketing trends Africa, Client retention strategies advertising, Talent management in agencies, Advertising and PR agencies East Africa, Wartime leadership in business, Profitable growth strategy, Rebuilding after client loss, Marketing industry transformation, WPP Open, Ogilvy Africa,