Engineers; Mechanical Engineers at that, rarely make it to the top leadership levels, unless of course it is an engineering firm. For brands in the Fast Moving Consumer Goods (FMCG) categories such as soft drinks or alcohol where the flamboyance and exuberance of the brands is one and the same with that of the brand guardians, the top jobs have often been reserved for marketers and sales people and every once in a while, CEOs with a finance background. Not that there is anything wrong with the Engineers, but somehow, since the marketers are already customer facing, it is easy…
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