Media Age PR‘s John Chihi: The Quiet Architect of Uganda’s Modern PR Agencies Industry Like early-age merchants and explorers, a young, ambitious John Chihi, but full of mixed emotions and hopes, left his home country, Kenya and crossed into Uganda—not on a grand conquest or government posting—but on a daring personal mission to plant a little-known seed: Public Relations. In this reflective and wide-ranging conversation, John Chihi, the Founder and Lead Consultant at Media Age Limited, shares his journey as one of the pioneering figures in Uganda’s public relations space. This interview is part of CEO East Africa Magazine’s Mad(wo)Men of Uganda series—a special feature celebrating the visionaries who shaped Uganda’s advertising, PR, and communications industries.

A confident John Chihi — Founder & Lead Consultant at Media Age PR — whose 23-year journey in Uganda’s communications industry has been defined by shaping brand stories, nurturing young talent, and leading award-winning campaigns that have set new benchmarks in PR excellence.

Muhereza KyamuteteraSeptember 4, 2025September 10, 2025

From his early media days at Kenya Broadcasting Corporation and Nation Media Group to a career-defining Coca-Cola assignment that brought him to Kampala, Chihi recounts the evolution of PR from a misunderstood support function to a vital pillar of brand strategy. He speaks with candour about launching one of Uganda’s first standalone PR agencies, building trust in a sceptical market, nurturing young talent, navigating government communications, and staying resilient amid rapid technological shifts. Under his leadership, Media Age PR has grown into one of Uganda’s most respected communications firms, recently earning top honours at the PRAU Excellence Awards 2023—including PR…

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