By Silvia Nyambura
Kampala Hospital a private specialist hospital and diagnostic center in Uganda will today change its identity. As part of the rebrand campaign, a new logo will be launched this evening to represent the company’s new look. In addition to the logo, the new brand for the Hospital includes the tag line ‘Always caring, Always Here’.
Speaking to The CEO Magazine prior to the launch, Joris Vanderputten the Hospital’s CEO said, “The Kampala Hospital brand voice is that of a trusted friend. It is human and real, timely and always reliable. Our brand voice represents medical expertise, to be sure, but it is also born of a connection with clients and a deep understanding of their daily lives and the role we play in them. We have a sense of humor and care that is unmatched.
