ICEA’s Ambrose Kibuuka on insurance mergers, e-mobility risks, tech-driven innovations – dominance of general insurance and dealing with low uptake Uganda’s insurance market is growing fast, drawing multinationals and new risks, yet trust and low penetration remain hurdles. ICEA Lion CEO Ambrose Kibuuka says consolidation, digital innovation, and alignment with national priorities can unlock grassroots industrial growth while improving claims service and public confidence across the sector for all Ugandans.

In Uganda’s fast-evolving insurance market, questions of trust, innovation, and growth remain central. The insurance industry has been expanding, attracting bigger regional players and new products, but challenges of low penetration and uptake continue to shape the everyday business. We spoke to Ambrose Kibuuka, Chief Executive Officer of ICEA Lion General, about where the market is headed, what is driving competition, and how insurers can grow by serving the largely uninsured majority. Below are excerpts. Beyond the CEO title, who are you? What values or habits define Ambrose Kibuuka as a person? I am proudly Ugandan, born and bred here….