Huawei and Leica Camera announce long term partnership for the reinvention of smartphone photography

By Our Reporter

Huawei Consumer Business Group (BG) and Leica Camera have announced the start of a strategic partnership, a co-operation with shared premium ambitions and spirit. This will see both brands combining their shared ethos in a long-term commitment to the art of craftsmanship, meticulous engineering and the spirit of winning collaboration, to create a powerhouse in the reinvention of Smartphone photography.

In 2012, Huawei became the world’s third-largest Smartphone manufacturer and was the first Chinese company to sell more than 100 million mobile phones in one year in 2015.  The first Chinese brand to appear on the prestigious Interbrand Best Global Brands list in 2014, Huawei soared to number 88 in 2015 whilst launching the globally critically acclaimed Huawei Watch and Huawei P8.

In 2016, Huawei looks to build on its success with Leica Camera: a mutually beneficial collaboration with the most iconic name in the photographic world to bring joint superior excellence to consumers.

For over 100 years, premium iconic camera manufacturer Leica Camera has been creating lightweight cameras favored by street photographer pioneers and world-class optical lenses, fulfilling the passions of its community.

With ingenious optical engineering and formidable craftsmanship, Leica cameras, recognizable by their ‘red dot’ branding, are German engineering at its best and continue to attract new generations of consumers.

In addition to making precision-crafted masterpieces, Leica supports prominent photographers and emerging new talent around the world.

Richard Yu, CEO of the Huawei Consumer BG said, “We choose our partners carefully and with this extraordinary collaboration we are offering our wide customer base and consumers the best elements of two expert brands in harmony. We are combining innovation and design, enhancing the user experience and continuing to inspire amazing advancement in human technology through exceptional premium imaging quality. Leica is a legend in the world of photography. We believe no other manufacturer has revolutionized the industry as much as them.