Shirley Birungi, Director PR at the Public Relations Association of Uganda (PRAU).

If you have your mobile phone or laptop, reach out to it and simply Google Uganda, interesting images you will land on. Refresh and make another search on Rwanda, and lastly, South Africa. This then gets me to ask, who handles Uganda’s publicity, and who is shaping the narrative that we would want the rest of the world to know about Uganda? Deemed as the Pearl of Africa, which can easily be showcased through its rich heritage, diverse culture, flora and fauna, and the achievements it has attained over the years. And when one does a simple Google search, these…

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