HARMONIZING GOVERNMENT COMMUNICATION: Government starts Implementing Centralized Media Buying

The Ministry of Information, Communications, Technology and National Guidance has started distributing Centralized Media Buying guidelines to Local Governments following the mandate to provide leadership of the new Government initiative. Centralized Media Buying is a Government strategic decision to harmonize communication across all Government institutions in which the Ministry of ICT and National Guidance provides leadership. The Ministry of Information, Communications, Technology and National Guidance has started distributing Centralized Media Buying guidelines to Local Governments following the mandate to provide leadership of the new Government initiative Following the inception of the Government initiative and the consent of the Ministry of…