From BMCE Bank of Africa to simply, “Bank Of Africa”— a story of commitment to Africa, resilience, and growth of one of Africa’s largest banking groups As strong as a group and as close as a partner; inside Bank of Africa’s Group rebranding and what it means for its subsidiaries, including Uganda.

September 16, 2022September 16, 2022

The rebranding from Banque Marocaine du Commerce Extérieur (BMCE) Bank of Africa” to simply, Bank of Africa- is aimed at realigning its name to its renewed pro-Africa agenda. The new visual identity now highlights the name ‘Bank of Africa' and its belonging to BMCE Group. Alongside the name, is the new corporate icon that is in the shape of a cut diamond, which is a reference to the African continent and its resilient growth, according to Mr. Arthur Isiko, the Bank of Africa Uganda Managing Director.

Due to an explosion of technology, the world is becoming one big borderless global trading village, active 24/7. The way of life is now more synchronized providing endless opportunities for trade. Uganda as an example now derives 52% (USD2.012 billion out of USD3.890 billion) of its exports revenue from her African trading partners (led by Kenya, DRC, South Sudan, and Tanzania) compared to 29% (USD136.1 million out of USD470 million) in FY2001/02. In the next 5 years, the African Continental Free Trade Area (AfCFTA) is expected to open further, a market of 1.3 billion people across 55 African countries with…

This Is Premium Content. Subscribe And Save On Unlimited Access With Our Best Offers!