By Our Reporter
This months’ everjobs Uganda Career Report takes a closer look at the Ugandan job seeker market. According to a World Bank report, 70% of Ugandan fresh graduates are deemed unemployable. In 2012, the Uganda Bureau of Statistics exposed that the share of unemployed youth, which is the group aged between 18-30 years, among the total unemployed individuals within Uganda was 64%. This is also seen among the Job seekers, as the majority are under 30 years of age.
According to everjobs Marketing Manager Andreas Schühly the company takes this into account as a marketing strategy.
“We know that the young generation is highly tech savvy and that we can find them on the different Social Media channels. Consequently we get in touch with them on portals like Facebook and Twitter. We try to motivate them and provide relevant information to support them in career building. Through these channels we can engage with the audience and get direct Feedback. As a consequence, we just recently started to engage our audience on Instagram – which we believe to be the latest tool among young Ugandans. It is really motivating to get grateful comments on social media,
