Former UBL Marketing Manager Beer, Estella Muzito, has been Appointed Marketing and Innovation Director at Guinness Ghana Breweries Limited.
Estella Muzito is a marketer with a track record of performance rooted in strategy and execution excellence.
She has been Marketing Manager – Malta Guinness & Orijin based in London United Kingdom.
In this role which cuts across non-alc, RTD, and spirits beverage categories, my job is to ensure Diageo leads with enduringly profitable brands that sustainably rank above the pack on key consumer and commercial parameters. To achieve this I work closely with the in-market brand leadership teams and our global agency partners to shape Diageo’s long-term agenda for Malta Guinness & Orijin; conceptualize and execute end-to-end marketing initiatives that deliver consistent quality NSV growth & healthy brand equity gains in the excitingly competitive, vibrant, and socio-economically diverse markets of Africa.
Prior to that, Estella had spent four years at Uganda Breweries having joined in 2015 as a Customer Planning and Media Manager and rose through the ranks to become the Marketing Manager Beer in 2017. She would later leave the brewery in 2019 to join Diageo UK as the Marketing Manager Africa Malta Guinness and Orijin.
Between 2004 and 2007, Estella had also worked at UBL as brand Manager.
At Uganda Breweries, Muzito is credited with unlocking business performance and registering tremendous business growth. “She did all that as a team player and helped grow her colleagues’ performance as well for the win-win agenda (business and individual) that we always emphasize among our staff,” UBL says.
“Estella is a true reflection of Diageo’s commitment to a disruptive approach to talent as well as a great ambassador for our Inclusion and Diversity agenda. I wish her every success in her new role,” says Catherine Njonjo Human Resource Director, UBL.
Ugandan enterprises urged to explore regional oil and gas opportunitiesBefore UBL, Estella was Knowledge and Communications Manager at Research World International, having joined from BRANDGEEK Limited where she was serving as Team Lead, Digital Strategy and Advertising.
She joined BRANDGEEK from Fireworks Advertising Uganda Limited where she held a role of Strategy and Media Manager.
She had also earlier worked as Brand Manager at Nation Media Group, which she joined from Planet Syndication where she worked as Customer Service Associate.
Estella started off her career as Teaching Assistant at the Faculty of Management upon her graduation from Makerere University in 2003.
Muzito holds a Master’s of Business Administration from the University of London, a Bachelor of Hotel Management from Makerere University and has attained Executive Education from the Imperial College Business School.
