Uganda is often called a small market. Despite having a population of over 40m, the purchasing power is relatively low. As a result, it is imperative for startups and other businesses to have expansion strategies on their mind. One of the most popular destinations when Ugandan companies are expanding in Kenya due to its similar culture and its relatively bigger spending power. As a result, AVODA Institute has launched the Business Growth Accelerator Program (BGAP) to help startups and businesses expand regionally in association with Strathmore University. “A lot of Kenyan companies have expanded into Uganda, but only a handful…
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