By Our Reporter
With Africa experiencing an e-Commerce revolution, more and more consumers are looking for ways to protect themselves against scammers. According to Cristobal Alonso, CEO of MOBOfree.com, Shoppers need to adopt some key habits in order to avoid fraudsters.
Most local classified players have the standard safety measures in place: the possibility to report a scam or rate a user, safety tips visible for all visitors and so on. Alonso however observes reality shows such measures are far from enough.
“We have a wide range of unique measures, which ensure safety for consumers in the countries we operate. Our priority is to eliminate scam before it becomes visible to buyers, before someone gets scammed, before they lose money or report suspicious behavior. We don’t just play the ‘you inform us, we react’ game. Such a basic security measure as the possibility to report ads is not enough to guarantee the security of the African consumer,
