By Silvia Nyambura
With the FIFA World Cup tournament due to begin in June, Multichoice Uganda has unveiled a promotion dubbed ‘We are Brazil’ in a bid to boost decoder sales. The promotion which begins on Thursday 24th April 2014 will see customers buy decoders at a discount of 40 percent from the usual Ushs 356,000 to Ushs 297,000 including full installation. In addition, the games will be available on all channels while 2 Super Sport channels will be fully dedicated to screen the world cup news, player updates, match highlights, expert commentary and replays 24 hours a day.
According to Jude Kalema the Sales Manager at Multichoice Uganda, the company which currently has a little under 500,000 subscribers recorded over 100 percent growth in sales in 2013. Kalema who was speaking at the launch event held on 24th April 2013 at the company’s headquarters in Kampala said, “Promotions like the one we ran for the new football season, DSTV mobile gadgets, the Christmas campaign and the launch of the Explora have been key in pushing our performance in sales over the past year. We hope to see a huge uptake of our equipment this year because Uganda is a football loving country.