Customer Experience Association of Uganda (CXA Uganda)

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A high-level CEO breakfast hosted by the Customer Experience Association of Uganda (CXA Uganda) brings together senior business leaders, customer experience professionals, and strategy executives to explore the state of CX in East Africa. The event highlights insights from the 2025 CX Excellence Maturity & Intelligent CX Status survey, revealing critical gaps in CX leadership, budgeting, measurement, and organizational alignment. Key discussions center on the urgent need to reposition customer experience as a strategic, board-level priority, empower CX leaders with authority and metrics, and connect CX to financial outcomes and cultural transformation. The event calls on organizations to stop treating CX as a soft function and instead embrace it as a driver of sustainable growth, trust, and competitive advantage.

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