Corporate Society responsibility (CSR)should not be one of the annual requirements a company should just do and move on.CSR should be incorporated in the business model, budget, and processes. CSR has evolved and it’s no longer about gifting communities and appearing in the media. People now ask if the CSR exercise is sustainable and if the company is responsible in other practices like taxa

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About the Author

Ivan n Baliboola is a PR and Organisational diagnosis specialist in Kampala.

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