In an age where digital visibility, talent attraction, and thought leadership are defining business competitiveness, LinkedIn has become an essential platform—particularly for B2B brands and organisations in fast-evolving African markets. However, turning LinkedIn into a high-impact business tool requires more than occasional updates or company page posts. It demands a clear strategy, consistent execution, and a deep understanding of professional engagement at scale.
In East Africa, Nelly Ndonye, Regional Director at Turn Left Media, is the go-to expert for organisations looking to unlock LinkedIn’s full potential—from marketing and branding to hiring, learning, and executive engagement.
Leading LinkedIn’s Evolution in East Africa
With over 15 years of experience in digital marketing, strategic partnerships, and client development, Nelly has played a key role in shaping LinkedIn’s footprint in Kenya, Uganda, Rwanda, and Tanzania.
At Turn Left Media—LinkedIn’s exclusive Marketing Solutions Partner in Sub-Saharan Africa—she leads regional operations, drives client growth strategies, and champions digital transformation through LinkedIn for brands across multiple sectors.
Under her leadership, Turn Left Media has seen consistent double- and triple-digit growth, establishing itself as a trusted LinkedIn partner for top-performing brands across East Africa.
A Broader Value Proposition: Marketing, Hiring, Learning, and Leadership
While most brands initially turn to LinkedIn for content marketing and brand awareness, Turn Left Media, under Nelly’s stewardship, helps them access LinkedIn’s full ecosystem of business solutions, including:
- LinkedIn Hiring Solutions (Talent Solutions)
Nelly and her team help organisations transform how they find and attract top talent. At the core is LinkedIn Recruiter, a powerful tool enabling companies to tap into the world’s largest pool of professionals. When combined with Job Slots—which promote open roles to highly relevant candidates—and Employer Branding tools such as Career Pages, organisations can position themselves as employers of choice and recruit smarter and faster.
These tools are especially critical in competitive markets, where speed and data-driven recruiting are key to success.
2. LinkedIn Learning
Through LinkedIn Learning, Turn Left Media empowers businesses to upskill teams and cultivate a learning culture. The platform offers access to over 20,000 expert-led courses across business, tech, and creative sectors. Companies can equip employees with in-demand skills while gaining insights through robust learning analytics to identify gaps and align training to strategic goals.
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3. Executive Engagement on LinkedIn
Another fast-growing area is executive branding. Nelly advises senior leaders on how to build authentic visibility, influence, and trust through strategic LinkedIn engagement. From thought leadership to industry commentary, executives learn how to humanise their leadership, shape high-impact conversations, and drive brand affinity.
This not only strengthens brand reputation and boosts internal morale—it also supports talent attraction and business development by amplifying organizational voice at the highest levels.
What Sets Nelly Apart
- Platform Expertise + Strategic Insight: Nelly blends deep knowledge of LinkedIn with an acute understanding of East Africa’s business landscape. She’s not just selling ad space—she’s delivering end-to-end transformation via talent, content, and digital ecosystems.
- Track Record of Regional Scale: Prior to Turn Left Media, Nelly led digital projects across multiple markets with firms like Diageo, Ringier, and Wild Fusion—crafting multi-country strategies that spanned e-commerce, content, and marketing automation.
- Client-Centric Approach: By aligning global capabilities with local market realities, she ensures clients gain both visibility and relevance. Whether it’s a financial institution, telco, development agency, or FMCG player, she adapts solutions to deliver real ROI.
- Respected Industry Contributor: Nelly is a LinkedIn Thought Leader of the Year recipient and was listed among Kenya’s 25 Most Influential Women in Digital. She serves on several boards and regularly speaks at regional marketing, tech, and leadership forums.
Why It Matters for African Brands
LinkedIn is no longer just a platform for professionals—it’s a business accelerator. Whether you’re trying to reach decision-makers, attract top talent, position your executives, or embed learning across your workforce, LinkedIn offers unmatched tools.
With Nelly Ndonye and Turn Left Media as their strategic partners, organisations across East Africa are now driving digital visibility through performance-led strategies that deliver measurable results. They are also building strong employer brands that can compete on a global scale, while investing in continuous learning and executive engagement to strengthen leadership presence and internal capability. Additionally, these organisations are leveraging data-driven approaches to attract, engage, and retain top-tier talent in an increasingly competitive market.
Turn Left Now
If you’re looking to transform your brand’s fortunes through LinkedIn—whether via marketing, talent, learning, or thought leadership—Turn Left Media offers the complete solution, powered by platform access, insight, and expert guidance.
And if you’re looking for the person who can connect the dots between your business goals and LinkedIn’s capabilities, Nelly Ndonye is the one to talk to.
Learn more at www.turnleft.bz or connect with Nelly Ndonye on LinkedIn.