By Our Reporter
As e-commerce continues to gain popularity across the African continent, more effort needs to be paid towards facilitating flawless delivery to customers. This is further supported by the Global e-Commerce Logistics 2015(1) report which reveals that e-commerce logistics is rapidly changing to keep pace with this quickly evolving market.
Sumesh Rahavendra, Head of Sales for DHL Express Sub Saharan Africa says the delivery of goods purchased online is one of the most important elements to a customer’s e-tailing experience and yet it is often overlooked by retailers.
A recent report by McKinsey & Company(2) revealed that e-commerce could account for 10% of retail sales in the African continent’s largest economies by 2025.The birth of e-commerce is revolutionizing local logistics practices and physical distribution networks.
“Consumers are now able to access and purchase a range of products at a click of button, and are increasingly expecting immediate delivery, which makes logistics increasingly important. This in turn is driving retailers and logistics providers to seek new initiatives to provide better delivery offerings and competitive advantages, such as same-day delivery and flexible returns,
